February 13, 2012
"The underlying assumption of brainstorming is that if people are scared of saying the wrong thing, they’ll end up saying nothing at all. The appeal of this idea is obvious: it’s always nice to be saturated in positive feedback. Typically, participants leave a brainstorming session proud of their contribution. The whiteboard has been filled with free associations. Brainstorming seems like an ideal technique, a feel-good way to boost productivity. But there is a problem with brainstorming. It doesn’t work."

—

Whoops

Jonah Lehrer rounds up decades worth of evidence debunking the myth of brainstorming. Lehrer’s new book, Imagine: How Creativity Works, comes out next month and is a must-read.

(via curiositycounts)

9:03pm  |   URL: http://tmblr.co/ZyAEUyGOkKW6
(Notes: 104)
  
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  7. lyall reblogged this from lanipauli and added:
    So it’s another silly thing like group-work.
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    Noah, I still have this issue if you want to read it. The best part is when he writes about bld. 20 at MIT. You’d really...
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